How does Google Analytics work?

It’s a piece of code on every page of your site that tracks visitors and their interactions. For example, where do your visitors come from? Where do they arrive on your site? What do they do on your site? Which device do they use? How long do they stay on each page? Etc.

Finally, thanks to the data collected and reports generated by Google Analytics, you’ll be able to analyze your audience, their behavior, the impact of your content… This will enable you to optimize your site and its pages, as well as your marketing campaigns.

Here are the basic reports:

1. Home :

2. Audience :

3. Acquisition :

4. Behavior :

If you have any questions about Google Analytics, please don’t hesitate to contact us!