We meet and talk with many companies who have a budget for a web project. What they lack is a detailed project with key performance indicators (KPIs). This is the only way to analyze the return on investment. It’s important to remember that a website is an investment, not a waste of money.

The success of a web project depends on many factors. To get off to a good start, you need a detailed project plan. There are many agencies that can help you with this task, and offer detailed quotes tailored to your needs.

A project plan to steer you in the right direction

With a project plan, you can define the basic elements of your project, such as :

• The type of site you need (showcase, transactional, responsive, blog, etc.)
  • It’s important to define the type of website you need, to avoid unnecessary costs. If your project is divided into several phases, make sure that the solution you choose does not restrict the evolution of your project. For example, if you want to sell online 1 year after the launch of your website. You need a solution that can evolve and adapt to the development of your business objectives.
• What are your targets?
  • This element of your project will have an impact on all your future actions. Take the time to analyze your target audience to provide them with a browsing experience that matches their expectations. The ergonomics of your website is a key element in the development of an e-commerce project, for example.
• Unilingual, bilingual or multilingual?
  • If you offer a website in several languages, make sure your message is written and translated in the best possible way. This can have a big impact on your budget.
• What features do you need?
  • Clearly defining the functionalities you need will enable you to develop a design and content that are adapted to your business objectives.
• Unique design or use of a template adapted to your visual identity?
  • Advantages and disadvantages for these 2 solutions, with a significant difference in cost. You can easily search online for template examples and maybe you’ll find a solution to suit your project. The unique, made-to-measure design, however, allows you to meet all your needs with far fewer constraints.
• Do you have a tree structure for your website?
  • The tree structure represents the structure of your website, as well as the depth at which information is accessed. The key is to minimize the number of clicks required to access the information.
• Vote content.
  • During the development of your project, time will be allocated to the integration of your content. There are a number of time-saving solutions. For example, you can import a database for an e-commerce site.

These points cover the elements you need to define in your project plan to achieve your business objectives and maximize the profitability of your investment.

It’s important to consult several agencies and ask for detailed quotes. Don’t hesitate to compare them so you can make the most informed decision and opt for a solution tailored to your needs and at the best price.