MAXIMIZE THE RETURN ON YOUR WEBSITE INVESTMENT
We meet and talk with many companies who have a budget for a web project. What they lack is a detailed project with key performance indicators (KPIs). This is the only way to analyze the return on investment. It’s important to remember that a website is an investment, not a waste of money. The success […]
THE 3 BEST WAYS TO MAKE YOUR WEBSITE PROFITABLE
If you’re wondering, here are the 3 best ways to make your website profitable. Depending on your objective, some methods are better for you than others. That’s why it’s important to think carefully about your strategy. 1. Google Adwords Google Adwords allows you, in exchange for a cost per click that varies according to the […]
SMALL BBQ ON THE BANKS OF THE LACHINE CANAL @ URBAN BONFIRE
This week we had the opportunity to get together for some great food at the home of our customer Urban Bonfire, specialists in BBQs, outdoor kitchens and BBQ items. As part of our team activities, our customer invited us to a meal fit for a KING!!!! On the menu: ribs, rib eye steak, 6-hour smoked […]
TOP PODCASTS
The podcast is a tool that lets you enrich your knowledge wherever you are (subway, car, sports session, comfortably installed at home, etc…) which makes its format very practical and moreover there are some for all the fields! In today’s fast-moving business world, it’s important to keep up to date. That’s why we’ve put together […]
CHEAT SHEET GOOGLE ANALYTICS
How does Google Analytics work? It’s a piece of code on every page of your site that tracks visitors and their interactions. For example, where do your visitors come from? Where do they arrive on your site? What do they do on your site? Which device do they use? How long do they stay on […]
SOME WEB EDITORIAL TIPS
Writing content on the web is different from writing in print. On the web you have to know how to adapt to your target, to search engines and also to your objectives. Additionally, your content should appeal to readers by being relevant to search engines at the same time. But do not try to favor […]
MARKETING TOOLS TO INTEGRATE INTO YOUR WEBSITE
How do you analyze your traffic? How can you improve your marketing campaigns? What tools should you use? What are their characteristics? What are they for? Don’t panic! In this article, we present 4 main marketing tools that you can integrate directly into your site: Google Analytics, Google Tag Manager, Google Tag Manager E-commerce and […]
SUPPORT YOUR BUSINESS WITH DIGITAL SOLUTIONS!
The current context linked to the COVID-19 pandemic brings its own set of challenges for businesses, whether it’s accelerating the use of digital technology to reach your customers, support your sales with web and mobile solutions, ensure continuity of operations with remote employees, or the need to integrate new operating rules. The main challenge is […]